Advertising

Advertising

BikeMi is also Advertising!

BikeMi is innovative media offering many different opportunities that can vary support communication both dynamically and statically.

BICYCLES Using over 4,600 bicycles, out of which 1,000 e-bikes circulating, Advertisers can communicate in an extremely environmentally friendly way, ensuring high visibility to their brands. Different parts of bikes can be branded: besides baskets and wheel guards, also WHEEL COVERS, the very latest product launched in November 2014 for the first time in Ferrero Pocket Coffee campaign.

STATIONS Almost 300 bike sharing stations exist on the territory and they offer excellent visibility, even in the most exclusive areas of Milan. They can be branded in several ways, ranging from CYCLE RACKS to the whole station flooring, using FLOOR GRAPHICS of over 40 square meters.

The product offering is complemented by FLAG STATION LUX, exclusive 50x70 backlit screen located on Bike Sharing stations columns, which has been selected by both Dior and Calzedonia for their S/S 2015 campaigns in Milan.

CAMPAIGNS

MAIN SPONSORSHIP Coca Cola sponsorship has impressive visibility and presence in the area: thanks to 2,000 branded circulating bikes and over 50 branded stations, Coca Cola has managed to give dynamic and static thrust to its campaign during the six months of Expo 2015 in Milan.

LOCAL ADVERTISING Excellent for Advertisers willing to have local visibility and with a strong link to the relevant area, including gyms, museums, theaters and restaurants, Bike Sharing is the ideal media also for Advertisers having B2B needs. It has been confirmed by the Mipharm campaign, which has complemented the ADV plan with Top Station, by branding annual BikeMi cards as a tribute to top clients.

Some brands that have successfully benefited from these solutions include: Coca Cola, Fineco, Ferrero, Warner Bros, Dior, Calzedonia, Expo 2015, Samsung, Original Marines, Health City, Mipharm, London Stock Exchange, Olio Toscano, Beck’s.

 Adv

Bici

For further information:

www.clearchannel.it

info@clearchannel.it

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Latest News

Design Week: BikeMi open 24 hours

From Tuesday 17th to Sunday 22nd.

BikeMi by Night

From April 1st.

Temporary closing for Stramilano Run

Some BikeMi station closed for the Stramilano Run between March 23rd and 25th.

Temporay closing of BikeMi station numer 263 - Castello

From Friday March 16th at 8 PM to Saturday March 17 at 2 PM.

Gift a bikemi subscription to whomever you want!

The possibility to buy a BikeMi subscription as a gift continues all year!

Underground Line M4: closing of station number 2 - San Babila

From January 11th,2018

BikeMi: Christmas special offer!

From December 4th to January 7th, 2018 annual subscription 29€ instead of 36€.

New opening time and free daily subscription

November 3rd: start of extended winter opening time November 4th and 5th: free daily subscriptions against pollution

Temporary closing of station #1 - Duomo and #102 - Arcivescovado

On sunday October 8th from 1 AM to 3 PM

Temporay closing of BikeMi station number 92 - Cordusio

From Monday October 2nd.

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