Advertising

Advertising

BikeMi is also Advertising!

BikeMi is innovative media offering many different opportunities that can vary support communication both dynamically and statically.

BICYCLES

Using almost 5,000 bicycles, out of which 1,000 e-bikes circulating, Advertisers can communicate in an extremely environmentally friendly way, ensuring high visibility to their brands. Different parts of bikes can be branded: baskets, wheel guards, and also WHEEL COVERS, a product launched in 2014 in Ferrero Pocket Coffee campaign.

STATIONS

Almost 300 bike sharing stations exist on the territory and they offer excellent visibility, even in the most exclusive areas of Milan. They can be branded in several ways, ranging from CYCLE RACKS to the whole station flooring, using FLOOR GRAPHICS of over 40 square meters.

The product offering is complemented by FLAG STATION LUX, exclusive 50x70 backlit screen located on Bike Sharing stations columns, which has been selected, among the others, by  Dior and Calzedonia for some of their campaigns in Milan.

CAMPAIGNS

MAIN SPONSORSHIP Coca Cola sponsorship has impressive visibility and presence in the area: thanks to 2,000 branded circulating bikes and over 50 branded stations, Coca Cola has managed to give dynamic and static thrust to its campaign during the six months of Expo 2015 in Milan.

LOCAL ADVERTISING Excellent for Advertisers willing to have local visibility and with a strong link to the relevant area, including gyms, museums, theaters and restaurants, Bike Sharing is the ideal media also for Advertisers having B2B needs. It has been confirmed by the Mipharm campaign, which has complemented the ADV plan with Top Station, by branding annual BikeMi cards as a tribute to top clients.

Some brands that have successfully benefited from these solutions include: Coca Cola, Fineco, Ferrero, Warner Bros, Dior, Calzedonia, Expo 2015, Samsung, Original Marines, Health City, Mipharm, London Stock Exchange, Olio Toscano, Beck’s.

Adv1

Adv2 

 

For further information:

www.clearchannel.it

info@clearchannel.it

 

Sales contact:

Flaminia Augello - Customer Marketing Specialist_ Bike Sharing

email: flaminiaaugello@clearchannel.it - mobile +39 347 6983185

Contacts

Please do not hesitate to call the ATM call center
for any further clarification or information.

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Latest News

Reopening of station 100 Palazzo Marino

From Friday August, 3rd

Temporary closing of station 211 Bernini

From July 31st

Temporary closing of station 55 Cinque Giornate

Untill 1.00 pm on July 30th. There might be inconvenience during the whole week.

BikeMi station 191 - Farini - Quadrio: temporay interruption of the service

Tuesday July 24th from 9 AM to 11 AM.

Temporay closing of BikeMi stations 1 - Duomo and 100 - Palazzo Marino

1 - Duomo: On July 17th 100 - Palazzo Marino: From July 18th.

Opening of station 266 - Sauli - Battaglia

From Tuesday July 10th.

Temporary closing of station 109 - Tunisia Lecco Bellintani

From the late evening of Wednesday June 27th.

Reopening of station 79 - Baracca

From Tuesday May 29th.

Temporary closing of BikeMi station number 76 - Mentana

From April 26th.

Design Week: BikeMi open 24 hours

From Tuesday 17th to Sunday 22nd.

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