Advertising

Advertising

BikeMi is also Advertising!

BikeMi is innovative media offering many different opportunities that can vary support communication both dynamically and statically.

BICYCLES Using over 4,600 bicycles, out of which 1,000 e-bikes circulating, Advertisers can communicate in an extremely environmentally friendly way, ensuring high visibility to their brands. Different parts of bikes can be branded: besides baskets and wheel guards, also WHEEL COVERS, the very latest product launched in November 2014 for the first time in Ferrero Pocket Coffee campaign.

STATIONS Almost 300 bike sharing stations exist on the territory and they offer excellent visibility, even in the most exclusive areas of Milan. They can be branded in several ways, ranging from CYCLE RACKS to the whole station flooring, using FLOOR GRAPHICS of over 40 square meters.

The product offering is complemented by FLAG STATION LUX, exclusive 50x70 backlit screen located on Bike Sharing stations columns, which has been selected by both Dior and Calzedonia for their S/S 2015 campaigns in Milan.

CAMPAIGNS

MAIN SPONSORSHIP Coca Cola sponsorship has impressive visibility and presence in the area: thanks to 2,000 branded circulating bikes and over 50 branded stations, Coca Cola has managed to give dynamic and static thrust to its campaign during the six months of Expo 2015 in Milan.

LOCAL ADVERTISING Excellent for Advertisers willing to have local visibility and with a strong link to the relevant area, including gyms, museums, theaters and restaurants, Bike Sharing is the ideal media also for Advertisers having B2B needs. It has been confirmed by the Mipharm campaign, which has complemented the ADV plan with Top Station, by branding annual BikeMi cards as a tribute to top clients.

Some brands that have successfully benefited from these solutions include: Coca Cola, Fineco, Ferrero, Warner Bros, Dior, Calzedonia, Expo 2015, Samsung, Original Marines, Health City, Mipharm, London Stock Exchange, Olio Toscano, Beck’s.

 Adv

Bici

For further information:

www.clearchannel.it

info@clearchannel.it

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Latest News

Temporary closing of station #1 - Duomo and #102 - Arcivescovado

On sunday October 8th from 1 AM to 3 PM

Temporay closing of BikeMi station number 92 - Cordusio

From Monday October 2nd.

Temporay closings during the weekend

09/23: station number 60 Edison - Posta closed | 09/24: station number 1 Duomo closed.

Temporary closing of station #127 - Risorgimento

From Saturday 9

Reopening of BikeMi station number 141 - Caldara - Curtatone

From Friday September 8th

Temporary closing of station #101 - Gadio - Paleocapa

From Monday September 4th.

Reopening station 184 - Porta Volta

From August 2nd.

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Temporary closing of BikeMi station number 141 - Caldara - Curtatone

From Monday July 3rd.

Temporary closing of BikeMi station number 104 - M.Gioia - "Regione"

From Wednesaday June 7th.

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